The Brief
Design a brand identity that reflects your values and personality. Create three packages for your product that communicate the benefits of your brand to your target audience. Ensure that the design of the packages is cohesive and visually appealing and that they stand out on the shelves.
Programs Used: Procreate, Adobe Illustrator, Adobe Lightroom, and Adobe Photoshop
Role: Art Direction & Design
Professor: Nancy Pagé
Date: December 2023
The Rationale
While the current packaging of Summerland Sweets' fruit syrups possesses a nostalgic charm, its simplicity poses the risk of making the product blend in with competitors on store shelves. The need to incorporate additional design elements and modify the typeface is evident. Taking advantage of the company's location in the Okanagan Valley, British Columbia, I've integrated vibrant fruit illustrations to amplify the message of locally grown valley fruit. The resulting design is a harmonious blend of simplicity and artistic elements, aligning seamlessly with the brand's objectives.
The packaging materializes as a simple design that authentically embodies the Summerland Sweets brand and its fruit syrup line. Opting for environmentally conscious glass bottles with an elongated spout adorned with eco-friendly stickers enhances the product's visual appeal. The package now commands attention on shelves while balancing by incorporating bright, clean, and heritage elements that pay homage to the brand's history.
Original Summerland Sweets Packaging