The Brief
Revamp a plastic-wrapped product, and redesign it to use environmentally-friendly packaging.
Program Used: Adobe Illustrator
Role: Art Direction & Design
Professor: Nancy Pagé
Date: December 2023
The Rationale
I designed packaging that embodies simplicity, cleanliness, and a distinct representation of the QUO brand. This newly designed packaging boasts a contemporary aesthetic, far more eye-catching than the previous plastic bag. To enhance readability, I streamlined and eliminated redundant information on the front of the package. My freshly devised package is entirely devoid of plastic, adhering to an eco-friendly ethos. It is constructed from 100% recycled cardboard, bound with dextrin glue, and sealed for hygiene with stickers made from 100% FSC-certified recycled paper. All printing was accomplished using water-based inks. The innovative packaging concept allows consumers to effortlessly pull out the inner box and access the cotton pads more easily. This design brings forth a more straightforward, tidier, environmentally conscious, and contemporary alternative to the indispensable plastic bags, which can now be proudly displayed in bathrooms or stored with practicality.
Original QUO Packaging (Front)
Original QUO Packaging (Back)