Summerland Sweets has been a longtime favourite for years, known for its fruit syrups made with locally grown Okanagan fruit—but its packaging wasn’t quite doing the story justice. I set out to give it a fresh, eye-catching makeover that still feels true to its roots. Inspired by a market full of louder brands, I leaned into what makes Summerland special: vibrant hand-drawn fruit illustrations, a clean but classic typeface, and a bright, juicy colour palette that practically says “made with real fruit!”.