EXIT Escape Rooms needed a bold, consistent brand identity that would be instantly recognizable, whether spotted on signage, social media, or business cards. The challenge was capturing the thrill and mystery of escape rooms while keeping things professional and polished. I kicked things off by digging into branding trends and found that consistency is everything—without it, even the coolest concept can fall flat. So, I created a comprehensive brand guidelines book and a poster to define everything from logo usage to color palettes and typography rules, all with enough flexibility for different applications.